Property Marketing Plan

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

  • Selling your home at or above market value

  • Achieving the sale within your preferences for timing


The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.


The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

  • Schedule a Tour
    Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
  • Ask a Question
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
  • Learn More
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

  • Number of Listing Ads Views
  • Number of Landing Page Views
  • Number of Listing Inquiries
  • Number of Showings

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

  • Professional Photography

  • Full Property Tour Video

  • Highlight-Feature Social Posts

  • Marketing Narratives Written for Landing Pages, MLS & Syndication

  • Featured Property Landing Page

  • Facebook Creative (Copy, Design & Video)

  • Instagram Creative (Copy, Design & Video)

  • YouTube Creative (Copy & Video)

  • Mobile-friendly Creative


Your home may be marketed on the following platforms:


Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.


YouTube Ad Campaign to Active Real Estate Searchers

Facebook Ad Campaign to Real Estate Interested

Instagram Ad Campaign to Real Estate Interested

Google Display Ads to Active Real Estate Searchers

New Listing Email Announcement to Email List

Listing Posted in Multiple Listing Service (MLS)

Listing Syndicated to Popular Home Search Sites

Once at Start

Sign Posted in Front Yard

Property Landing Page Published to Website

Property Tour Video Added to YouTube Channel

Postcard Mail Drop

Agent Door Knocking with Printed Flyer


Photos & Videos Posted to Facebook Business Page

Photos & Videos Posted to Instagram Business Account

Metrics Evaluation & Campaign Adjustments


Open House Campaign & Event

Agent Feedback Report from Buyer Tours

Postcard Mail Drop

Agent Door Knocking with Printed Flyer

Christine Ballard

Want to List Your House Now?

Christine Ballard

Christine Ballard is a seasoned real estate professional with seven years of dedicated experience in the Arlington, TX housing market. Her journey in real estate began over a decade ago when she embarked on a career defined by her unwavering commitment to customer service excellence.

With a deep-rooted passion for helping first-time homebuyers and sellers, Christine's knowledge of the Arlington area is second to none. As a local resident herself, she understands the intricacies of the neighborhoods, schools, and amenities that make Arlington such a desirable place to call home. She doesn't just sell homes; she endeavors to make your home her own.

Christine proudly represents eXp Realty, LLC, an innovative and forward-thinking real estate brokerage. This affiliation equips her with a vast array of resources and cutting-edge tools to expertly guide her clients through every step of the real estate transaction process.

One of Christine's standout skills is her mastery of digital marketing. Her extensive training in this area allows her to craft imaginative and highly effective advertising campaigns. These campaigns generate interest and excitement in her listings, ultimately resulting in the most favorable offers for her clients who are selling their homes.

However, Christine's approach to real estate goes beyond just marketing prowess. Her business is fundamentally built on principles of open communication and unwavering transparency. She believes that these qualities are essential to ensuring the smoothest transaction possible for both her buyers and sellers.

Whether you are a first-time homebuyer looking for that perfect starter home or a seasoned seller wanting to maximize the value of your property, Christine Ballard's expertise, local knowledge, and dedication to your success make her the ideal partner in your real estate journey. With Christine, you're not just getting a real estate agent; you're gaining a trusted advisor and advocate committed to making your real estate dreams a reality.

Click here to view current Arlington homes for sale.

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Christine Ballard Real Estate

9800 Hillwood Parkway, Suite 140
Fort Worth, TX 76177
United States